In Motion Motors

Services Rendered:

  • Web Design
  • Photography
  • Local SEO
  • Videography


Scott, a seasoned mechanic with nearly 30 years of experience in Leesburg, VA, recognized the importance of establishing a relevant online presence for his business. Realizing the need to specifically target BMW and Mercedes drivers, he approached our team to give his Auto Repair Website a much-needed update. This case study explores how we transformed Scott’s online presence, providing him with a professional boost and enabling him to effectively reach his desired audience.

The Challenges:

  1. Limited online visibility: Scott’s business lacked a prominent online presence, making it difficult for BMW and Mercedes drivers to discover his services.
  2. Outdated website: The existing website consisted of only a few basic web pages that were clearly behind the times, failing to engage visitors or reflect the quality of Scott’s work.
  3. Inadequate mobile experience: With the rise of mobile usage, the website was not optimized for mobile devices, likely alienating a significant portion of potential customers.
  4. Lack of search engine optimization (SEO): The absence of SEO strategies hindered the website’s discoverability in relevant online searches. Limiting his exposure.

Our Approach:

  1. Photography & Video Content: First we worked with Scott to capture a visual representation of his business to showcase the experience of what it’s like to work with his shop before even going there. We used these photos for his website rebuild and for his Google and Yelp listings.
  2. Comprehensive website redesign: Then we embarked on a complete overhaul of Scott’s website, ensuring a modern and inviting design that would capture the attention of BMW and Mercedes drivers. We aimed to create a visually appealing and user-friendly experience that aligned with the expectations of his target audience.
  3. Mobile-friendly optimization: Recognizing the importance of mobile accessibility, we implemented responsive design techniques, making the website fully compatible with various devices and screen sizes. This enhancement allowed BMW and Mercedes drivers to easily navigate and engage with the website from their smartphones or tablets.
  4. Targeted content creation: To attract and resonate with the desired audience, we crafted compelling and informative content tailored specifically to the needs and preferences of BMW and Mercedes owners. By highlighting Scott’s expertise in servicing these luxury vehicles, we positioned In Motion Motors as the go-to auto repair shop for this discerning clientele.
  5. Search engine optimization (SEO): We implemented a local SEO strategy to improve the website’s visibility in search engine results to potential customers in the area. By conducting thorough keyword research and optimizing the website’s meta tags, headers, and content, we aimed to elevate its ranking in relevant searches and attract organic traffic from BMW and Mercedes drivers.


  1. Enhanced online presence: The website transformation resulted in a significant improvement in In Motion Motors’ online reputation. BMW and Mercedes drivers searching for reliable auto repair services in Leesburg, VA now encounter Scott’s business prominently displayed in search results.
  2. Increased engagement: The inviting and user-friendly website design captivates visitors, encouraging them to explore the range of services offered by In Motion Motors. The improved user experience led to increased engagement and prolonged website visits.
  3. Targeted audience attraction: By tailoring the content and design specifically to BMW and Mercedes drivers, In Motion Motors successfully appealed to their preferences and needs. The website serves as a compelling invitation for this niche audience to choose Scott’s expertise for their luxury vehicles.
  4. Growing customer base: As a result of the improved online presence, In Motion Motors is experiencing a steady flow of new leads and paying customers from the BMW and Mercedes driver community in Leesburg, VA. Scott’s auto repair shop improved their reputation for excellence and reliability within this target market.


Through our comprehensive website redesign and targeted online strategies, we propelled In Motion Motors into the spotlight of Leesburg, VA’s BMW and Mercedes driver community. By transforming Scott’s online presence, we empowered him to effectively reach and engage with his desired audience. This demonstrates the transformative power of an optimized online presence in attracting and converting customers in a specific market segment.

“After many let downs with so-called ‘web designers’ I decided to work with Outshine. I was impressed by Colby’s professionalism, dedication, and knowledge. Web Design is clearly his forte and a lot of people compliment the video he recommended and shot for me. My business has been booming as a result of my new site!”

– Scott N.


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