SO YOU THINK YOU NEED A GREAT-LOOKING WEBSITE? WELL THINK AGAIN…
Many business owners consider web design an overpriced annoyance. They see their website as nothing more than a fancy business card – just a design with their name, number, and services listed – and they believe that’s sufficient. However, this mentality leads to a MASSIVE missed opportunity!
Your small business website can be your most powerful sales and marketing asset, working tirelessly to generate and convert leads for you. A powerhouse. It’s like having the perfect salesperson who never makes mistakes, works 24/7, and costs far less than hiring a real salesperson. The added bonus? Your hottest leads actively seek you out, saying “yes” to your service or product before they even talk to you. Just imagine the results if your physical storefront had all these benefits rolled into one! You’d be overwhelmed with business!
A perfectly designed website will do the following:
1. Get found in search results
2. Drive hot leads to your sales page
3. Convert prospects into paying customers
Sure, there are cheap alternatives for web design, like Wix or Squarespace, which promise “beautiful” and “easy to make” websites. These services might work for personal projects or quick setups, but they fail to deliver on the essential aspects of an effective website.
In reality, only 5% of an effective website is about aesthetics, while the remaining 95% consists of strategic elements that these easy web design services overlook or deliver poorly. This explains the vast differences in price, turnaround time, and ongoing support among web design services.
Now that we understand the difference between “easy” websites and professionally designed websites that drive traffic and convert leads, let’s explore some key elements of web design for your small business.
What every business website needs to attract new clients:
Must be easily found in search results:
Ranking well in search results is critical in our digital world to gain new leads. If your website doesn’t rank in the top 5 results, it’s almost like you don’t exist to potential customers. Imagine your competitor constructs a massive storefront right in front of your business, ten times bigger than yours, completely blocking your visibility. As a result, almost all of your prospects will end up going to the larger business, because they remain unaware of your existence. That’s what it’s like if you don’t rank in search results in today’s digital landscape.
Local results, reviews, and testimonials:
Local reviews and testimonials hold immense significance in today’s digital landscape. They carry a level of trust that is comparable to personal recommendations. When potential customers search for businesses on Google Maps, these reviews play a pivotal role in influencing their decisions. Being visible in local searches with positive reviews can make a substantial difference in attracting new clients and establishing a strong online presence.
Be extremely easy to read content:
Avoid long blocks of text and diversify your content with headlines, bullet points, images, videos, quotes, bold and underline formatting, etc. This not only improves readability but also benefits SEO. If people see a large block of text very few are actually going to read it..
Give your visitors a pleasant browsing experience:
Ensure your website is fast and easy to navigate, whether on mobile or desktop. When your website’s navigation is frustrating, prospects may associate that same frustration with the prospect of doing business with you. A smooth and intuitive browsing experience, on the other hand, can leave a positive impression and encourage them to engage with your business.
Have a modern and relevant design:
Having an outdated website can create a negative impression on visitors, making your business seem outdated as well. It might raise questions in their minds, like “Are they still open?” or “Do they keep up with the latest trends?” A fresh and modern design, tailored to your industry, is essential to convey that your business is thriving and up-to-date. It assures potential customers that you are active, relevant, and ready to cater to their needs.
Lead your visitors to the most important information:
A website with a strong focus on leading visitors towards conversions is pivotal for business success. Ensure easy access to contact information and implement compelling calls-to-action that guide visitors to take desired actions. Transforming prospects into paying customers becomes more achievable with a website designed to guide and convert visitors effectively.
Convey why prospects should hire you:
Showcase what sets you apart from competitors, highlighting your unique services and added benefits. Differentiation is key to attracting the right customers. Your website should be a platform to captivate potential clients with your value proposition.
Explain and sell your services effectively:
Effectively explain and sell your services by focusing on the value they bring to customers. Merely offering services isn’t enough; instead, emphasize how customers benefit and gain value from investing in your offerings. Showcase the tangible advantages, unique solutions, and positive outcomes they can expect.
Have strong and clear branding:
Establish congruent and strong branding for your business. Consistent visuals, like a recognizable logo and matching colors, build trust with potential customers. Congruent branding enhances sales psychology, making people more willing to work with your business.
Use effective photography & graphics:
Opt for professional photos that authentically represent your business, steering clear of generic stock images that look cheap and uninspiring. These high-quality visuals encourage believability and uniqueness, setting you apart from competitors who settle for poor-quality images.
Clear and concise videos:
An effective video can significantly improve conversion rates, giving prospects a face-to-face experience. Use videos to engage and impress potential customers.
Utilize the Three-Tier Pricing technique:
This pricing strategy keeps prospects focused on your options rather than fixating solely on the price in comparison to competitors. By offering different tiers, you enhance the appeal and accessibility of your services, guiding potential customers towards making confident and value-driven choices.
Maintain an active blog:
Content marketing is essential, as consumers often engage with multiple pieces of content before making a decision. A well-written blog post, like this one, can greatly influence potential clients.
Use effective Call-to-Action (CTA) elements:
Ensure your CTAs are prominent and compelling to guide your website visitors through the desired actions on your website, such as clicking a buy button, calling your business, or filling out your contact form.
Be active on social media:
Social media presence is vital, and consistent activity on these platforms can significantly impact how your business is perceived. It helps prospects feel like you’re active and thriving, encouraging them even more to work with you.
READY TO TAKE YOUR WEBSITE TO THE NEXT LEVEL?
Does your website tick all the boxes mentioned above? If you feel there’s room for improvement, we’re here to help. Let’s collaborate and enhance your web design, SEO, and overall online performance. Reach out to us today, and let’s make your website a true powerhouse!